Here's what we do

The STUDIO prototypes America's #1 K-6 Reading/Language Arts, Math and Science textbooks.

Jim Henson Music, the Disney Princesses, Mary Kate and Ashley, The Yale Center for British Art, MOMA, Brain Quest, Discovery Channel and more come to Bill Smith when it comes to design for kids.

Bill Smith has delivered positioning analyses for Pearson, Houghton Mifflin, Haights Cross, and others.